The power of live television and social media is helping to drive MTV Intl.’s global footprint and maximize opportunities for advertisers. Between the beginning of June and Aug. 16, the cabler ...

In a world where audiences demand to be more than just spectators, marketers who understand the art of participation are the ones shaping the future. The Fast Company Executive Board is a private, fee ...

Audience participation, it’s a dangerous tightrope to walk. I’ve just watched a show where members of the audience (not volunteers, just people in the front row) were forced to grope the actors. It ...

Although audience, engagement and attendance are all up since the introduction of the event, the league will continue to monitor ways it can improve the NBA Cup, and might incorporate changes in the ...

If you’d already seen the quirky 1995 comedy “Mallrats,” you might not have been tempted to tune into the Facebook Live screening on April 20 — except for the fact that writer-director Kevin Smith was ...

OROVILLE — Janet, Brad and the rest of the “Rocky Horror Show” characters will strut their stuff on the State Theatre stage for a production of the show just in time for Halloween. The Birdcage ...

Audience analyst Dave Sullivan has been trying to “sound the alarm” about public radio’s declining cume ratings, a key metric for station fundraising and sustainability. The average weekly cume for ...

The last time you unsubscribed from an email list, you were probably asked to give feedback regarding why you unsubscribed. If you're like most people, you probably ignored the request. Why? Because ...

Thousands of years in a fantasy past, three blue-skinned teenagers must save their world from a natural disaster. So goes Cirque du Soleil's tale of "Toruk: The First Flight," a prequel to James ...

Two months after the ACLU of Michigan sent a letter to the Warren City Council about its new public comment policy, the council this week revised the policy, and it no longer explicitly bans "personal ...

Before we sit down for the interview, Morgan Jay is in the middle of a photo shoot — posing against a piano. Once he doesn’t have to sit still for photos, he immediately begins to play an original ...

Craig Jones is a freelance film features writer for Collider. He began his freelancing career writing on rock and alternative music for fanzines, before winning a job as a gig reviewer for a regional ...