As automotive advertising continues to be a key driver of revenue for radio, some operators are growing concerned over slowing spend in 2024, however, the sector is poised for a strong rebound in 2025 ...

Some operators are growing concerned over slowing Automotive ad spend in 2024. However, the sector is poised for a strong rebound in 2025 as auto brands return to capitalize on AM/FM. That’s according ...

The partnership will make Cox’s automotive dataset available for marketers so they can connect ad exposure to buying process When you purchase through links on our site, we may earn an affiliate ...

Of all industries thrown into flux by the pandemic, the US automotive industry had some of the most sizable seismic shocks. Amid these changes, the power of radio advertising has become more ...

Last year’s Super Bowl drew a significant number of auto advertisers despite a supply shortage that caused brands to think twice about spending big on marketing to spur demand. The game emerged as a ...

DETROIT — Goodway Group's Beep Automotive Ad Network rolled out a new targeted initiative to reach online vehicle shoppers. What's different about this new approach is executives say this strategy ...

Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The rollout, which will happen during the next ...

Google unveils "ad intents" format placing sponsored links in publisher content, creating a potential revenue opportunity. Google launched "ad intents" to monetize website content with contextual ads ...

Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more. I am not ...

Would you still buy a car if, at the end of a commercial listing its features, you’d get a warning about how you should consider alternative means of transport, like walking or cycling? Here’s to ...