Update, 5:45 p.m.: In a public statement shortly after this story published, Backcountry announced it is withdrawing the lawsuit against Marquette Backcountry Ski. “Backcountry has never been ...

Backcountry.com finally spoke on Wednesday, almost a week after a social media firestorm ignited by news the online retailer has been suing small business owners who used the word “backcountry” in ...

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As controversy swirls and customer outrage mounts around how Backcountry is defending its trademark, the Utah-based online retailer has potentially lost thousands of customers in its fight for the use ...

Seven years ago, Tyson Stellrecht debuted his store, Backcountry Pursuit, in Boise, selling secondhand outdoor equipment and clothing. The store grew, and he opened a second store in the nearby town ...

Backcountry.com, a booming Utah-based online retailer of outdoor equipment, came under fire this week for what appears to be a scorched-earth legal campaign against small gear makers that use the term ...

As consumers become more savvy and comfortable browsing and buying online, they’re relying less on call centers and more on digital tools such as live chat, according to digital engagement solution ...

PARK CITY, Utah & PITTSBURGH--(BUSINESS WIRE)--First Insight, Inc., the world’s leading technology company that is transforming how companies make product investment, pricing and marketing decisions, ...