Just before 9 p.m. on a Thursday night, the founder and admin of a Facebook group dedicated to the buying and selling of rare whiskey hurriedly explained the future of whiskey nerdery to me over ...

You’ve probably seen that bright “Sub-MOA Guarantee” sticker slapped on the barrel of a new rifle at the gun counter. It sounds impressive—under an inch at 100 yards—but here’s the thing: that sticker ...