One simple way to attract media attention is to have a professional press kit available for download on your website. Even though you don’t have to spend a lot of time or money in order to do this, ...

Searching for a new agent or manager is a competitive business. Depending on the time of year, their offices might receive hundreds or possibly even thousands of submissions from actors all looking ...

Content marketing is an increasingly popular method of establishing yourself as a thought leader and attracting new leads to your product or service. A full content strategy often includes reaching ...

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Media coverage is powerful because it tells potential customers that you’re trustworthy. If you snag a feature on Good Morning America, people automatically place their trust in you. This is a recipe ...

When the press and influencers are looking for more information on specific games they wish to cover, they most likely get what they need from a press kit. Press kits have become ubiquitous for game ...

A press packet -- also known as a press kit or media kit – is an important sales tool for any business or entrepreneur. Your press packet may be viewed by members of the media, potential customers and ...

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

One of the fastest, easiest, and most effective ways to present yourself as an artist, and will quickly tell any organization or booking agency whether or not you're worth the investment, and not ...

Discover what a media kit is and how it benefits businesses. Learn its key components, purpose, and tips for effective distribution to maximize media coverage.

A business will typically prepare a press kit in conjunction with some important announcement to be made in a public forum—at the company’s headquarters, at a hotel, at a conference—to which members ...