NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

“[CC signals] will allow dataset holders to detail how their content can or cannot be reused by machines, as in the case of training AI models.” — ...

You’ve likely heard the criticism that some people “can’t see the forest for the trees.” But in my experience, the far more common problem is that people stop being able to see the trees as soon as ...

Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.