In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

McCOOK, Neb. - A good fisherman knows what a well-made rod can do out on the water. An even better fisherman knows where to get one built to his specifications. Short rods to long rods, Matthew Eden ...

If you’re the kind of person who dives headlong into hobbies, becomes obsessed, and enjoys the process of figuring out how to do things, Brady Syde is your kindred spirit. Syde is the proprietor and ...

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CHISHOLM — If there’s ever a tornado warning for this Iron Range town, Mike Lesch will likely be safe. That’s because he already spends a lot of time in his basement shop, where he turns drab sticks ...

Kyle Watson of Smyrna and KDUB Rod Co was selected as a Top 10 finalist during a custom fishing rod building competition, the 2023 International Rod Building Challenge by American Tackle.

Finding your passion in life is everyone’s goal and if you’re lucky enough, you can sometimes figure it out at a young age. For Christian Bueter, he discovered that building and wrapping fishing rods ...

The lights are dimming on another unforgettable SEMA Show, and the 2025 Battle of the Builders Presented by Mothers Polish is officially in the books. After a week of head-turning craftsmanship, ...

CHISHOLM, Minn. — If there’s ever a tornado warning for this Iron Range town, Mike Lesch will likely be safe. That’s because he already spends a lot of time in his basement shop, where he turns drab ...