When marketing strategy is developed, the question of how to stitch together imagination and data surfaces. The framework chosen to build an executable marketing strategy is not always obvious at the ...

Does the value of data for marketers ebb and flow or is it constant, best measured against a specific undertaking? Should we consider third-party data bloodied and conclusively on the ropes, or ...

In data engineering, the ability to harness vast amounts of information can make or break a company's success. That is why Priyanka Kadiyala stands out as a leader. With a career spanning diverse ...

Enterprises are tackling the ugly problem of reconciling widely distributed data, driven in part by the move to service-oriented architecture No one likes data integration. It’s painstaking, hard to ...