As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Which A.I. system writes the best computer code or generates the most realistic image? Right now, there’s no easy way to answer those questions. Credit...Davide Comai Supported by By Kevin Roose ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

The issues around the quality of medical care have become a subject of increasing complexity, confusion, and public interest. As managed care has rapidly emerged as the preferred delivery and ...