Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...

This PhD programme offers the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of methodology or which applies ...

Sociological methodology comprises an array of techniques designed to investigate the complexities of social life. Bridging the gap between quantitative rigour and qualitative depth, these research ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

If you are planning a research project, or just curious to learn more about research, you can use this guide to get an overview of some key terms. However, research methods vary hugely across ...

In nanoscale particle research, precise control and separation have long been a bottleneck in biotechnology. Researchers at the University of Oulu have now developed a new method that improves ...

Mosaic theory is an analysis method used in finance to gather diverse information about companies. Discover its components and how it can guide investment decisions.

Wānanga is becoming an increasingly common practice utilized by Māori researchers today, with deep roots in Māori and iwi tikanga, culture, and rituals of learning and knowledge transmission. There is ...

Vera Toepel continues: ‘CBS recognises the opportunities of AI but is also mindful of the risks. Our priorities are always reliability and objectivity, and so we will only use AI when that can be done ...