What's fascinating about Midsommar, the new horror movie from Ari Aster, is how it slowly settles you into into an isolated Swedish village, and gently elevates the tension of their customs until it's ...

Perhaps you’ve seen the viral YouTube clip of the Hollywood actress Alicia Vikander explaining to talk show host Jimmy Kimmel what Swedish Midsummer is all about (she even taught him the classic “frog ...

In a tribute to the revered Swedish custom of the summer solstice, Volvo has joined forces with the American-Swedish contemporary artist, Shai Dahan, to emblazon a fully electric Volvo C40 Recharge ...

Celebrating the summer solstice dates back thousand of years, to before Christian times. Honoring the longest day of the year has carried on throughout the centuries, and there are important midsummer ...

Midsummer is regarded as the most important event in the Scandi calendar. Traditionally it commemorates the longest day of the year and, for many Swedes, it signals the start of their five (yes, five) ...