Have you ever asked yourself what is a personal brand? In today’s digital era, where the internet has become the most effective marketing tool in the world, personal branding is the key to success.

Here are three ways you can take control of your online presence (or that of your children) and use it to your fullest advantage. The Fast Company Executive Board is a private, fee-based network of ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

A brand is what people believe about you before you enter the room, and especially when you’re not there to correct them.

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Answer: A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Good storytelling can move the hearts of thousands. It can also win a debate and make a sale. Bringing elements of the stories to your visual identity that you learned in your research and brand ...

So, what exactly *is* a content? It sounds simple, but it’s actually a pretty big concept that touches on everything from ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.